Meta descriptions—they’re short, they’re powerful, and they’re absolutely integral to any effective SEO strategy. These brief summaries of a web page’s content, appearing in the meta description tag in your page’s…
How to Create a Great Landing Page That Drives Business Growth
Did you know that a landing page has an average conversion rate of 9.7 percent across all industries? That means nearly 1 in 10 visitors can be transformed into potential customers if…
Google EEAT Update: How Adding Experience Can Help Your SEO for Better Rankings
You’re probably aware of the Google EAT update, which emphasizes expertise, authoritativeness, and trustworthiness for SEO success. But there’s a new addition to Google’s algorithm that has quietly revolutionized the game: Experience.…
Pillar Pages vs. Landing Pages: What’s the Difference?
As you continue to expand your knowledge of SEO, you’ve likely come across the term “landing pages” and gained some familiarity with their purpose and usage in marketing campaigns. However, there’s another…
Exploring the Different Types of Keywords: A Must-Know for Every Digital Marketer
Keyword research is undeniably critical for your SEO. Yet, the process itself demands a lot of attention and careful consideration which can leave you feeling overwhelmed. With a multitude of keyword types…
Guest Posting Outreach for Marketers: An Effective Guide to Sending Out Successful Guest Post Pitches
Guest posting is a powerful online marketing strategy that offers numerous benefits for brands looking to expand their reach, connect to industry influencers and boost their visibility and search rankings. However,…
SEO vs Social Media: Which Should You Prioritize for Your New Online Store?
You’ve finally got it—the winning, business model, the next big thing—and you’re ready to market your product/service. But now, you’re suddenly faced with a crucial decision: Where should I direct my marketing…
How to Use Email Marketing to Build Customer Loyalty and Repeat Purchases
Imagine receiving an email that feels like it was tailor-made just for you, rather than a generic automated email blast sent to countless others. How did you feel when you received one…
Content Syndication in 2023: A Game-Changer for Marketers Seeking Wider Audiences
Generating organic website traffic has been noted to be the topmost significant challenge for marketers in 2023, and as a marketer yourself, you understand that, even if you put a lot of…
Link Building Mastery: Strategies, Metrics, and Lessons from Nike’s Success
In the fast-paced world of digital marketing, staying ahead of the competition requires a strategic approach. Link building is one such strategy that plays a crucial role in improving search engine rankings…