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SEO

Meta Descriptions and User Intent: How to Align Your Descriptions with Searcher Needs

Meta descriptions—they’re short, they’re powerful, and they’re absolutely integral to any effective SEO strategy.   These brief summaries of a web page’s content, appearing in the meta description tag in your page’s…

Chris Borlongan on September 28, 2023
Chris Borlongan 2023-09-28T19:00:45+00:00
Marketing

How to Create a Great Landing Page That Drives Business Growth

Did you know that a landing page has an average conversion rate of 9.7 percent across all industries? That means nearly 1 in 10 visitors can be transformed into potential customers if…

Chris Borlongan on September 21, 2023
Chris Borlongan 2023-09-21T01:22:58+00:00
SEO

Google EEAT Update: How Adding Experience Can Help Your SEO for Better Rankings

You’re probably aware of the Google EAT update, which emphasizes expertise, authoritativeness, and trustworthiness for SEO success. But there’s a new addition to Google’s algorithm that has quietly revolutionized the game: Experience.…

Chris Borlongan on September 14, 2023
Chris Borlongan 2023-09-14T19:00:19+00:00
SEO

Pillar Pages vs. Landing Pages: What’s the Difference?

As you continue to expand your knowledge of SEO, you’ve likely come across the term “landing pages” and gained some familiarity with their purpose and usage in marketing campaigns. However, there’s another…

Chris Borlongan on September 7, 2023
Chris Borlongan 2023-09-07T19:00:39+00:00
SEO

Exploring the Different Types of Keywords: A Must-Know for Every Digital Marketer

Keyword research is undeniably critical for your SEO. Yet, the process itself demands a lot of attention and careful consideration which can leave you feeling overwhelmed. With a multitude of keyword types…

Chris Borlongan on August 31, 2023
Chris Borlongan 2023-08-31T10:00:22+00:00
Marketing

Guest Posting Outreach for Marketers: An Effective Guide to Sending Out Successful Guest Post Pitches

Guest posting is a powerful online marketing strategy that offers numerous benefits for brands looking to expand their reach, connect to industry influencers and boost their visibility and search rankings.   However,…

Chris Borlongan on August 24, 2023
Chris Borlongan 2023-08-24T10:00:43+00:00
SEO

SEO vs Social Media: Which Should You Prioritize for Your New Online Store?

You’ve finally got it—the winning, business model, the next big thing—and you’re ready to market your product/service. But now, you’re suddenly faced with a crucial decision: Where should I direct my marketing…

Chris Borlongan on August 17, 2023
Chris Borlongan 2023-08-17T10:00:46+00:00
Marketing

How to Use Email Marketing to Build Customer Loyalty and Repeat Purchases

Imagine receiving an email that feels like it was tailor-made just for you, rather than a generic automated email blast sent to countless others. How did you feel when you received one…

Chris Borlongan on August 10, 2023
Chris Borlongan 2023-08-10T07:48:47+00:00
SEO

Content Syndication in 2023: A Game-Changer for Marketers Seeking Wider Audiences

Generating organic website traffic has been noted to be the topmost significant challenge for marketers in 2023, and as a marketer yourself, you understand that, even if you put a lot of…

Chris Borlongan on August 3, 2023
Chris Borlongan 2023-08-03T10:00:16+00:00
SEO

Link Building Mastery: Strategies, Metrics, and Lessons from Nike’s Success

In the fast-paced world of digital marketing, staying ahead of the competition requires a strategic approach. Link building is one such strategy that plays a crucial role in improving search engine rankings…

Chris Borlongan on July 27, 2023
Chris Borlongan 2023-07-27T10:30:06+00:00

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