Meta descriptions—they’re short, they’re powerful, and they’re absolutely integral to any effective SEO strategy. These brief summaries of a web page’s content, appearing in the meta description tag in your page’s…
Google EEAT Update: How Adding Experience Can Help Your SEO for Better Rankings
You’re probably aware of the Google EAT update, which emphasizes expertise, authoritativeness, and trustworthiness for SEO success. But there’s a new addition to Google’s algorithm that has quietly revolutionized the game: Experience.…
Pillar Pages vs. Landing Pages: What’s the Difference?
As you continue to expand your knowledge of SEO, you’ve likely come across the term “landing pages” and gained some familiarity with their purpose and usage in marketing campaigns. However, there’s another…
Exploring the Different Types of Keywords: A Must-Know for Every Digital Marketer
Keyword research is undeniably critical for your SEO. Yet, the process itself demands a lot of attention and careful consideration which can leave you feeling overwhelmed. With a multitude of keyword types…
SEO vs Social Media: Which Should You Prioritize for Your New Online Store?
You’ve finally got it—the winning, business model, the next big thing—and you’re ready to market your product/service. But now, you’re suddenly faced with a crucial decision: Where should I direct my marketing…
Content Syndication in 2023: A Game-Changer for Marketers Seeking Wider Audiences
Generating organic website traffic has been noted to be the topmost significant challenge for marketers in 2023, and as a marketer yourself, you understand that, even if you put a lot of…
Link Building Mastery: Strategies, Metrics, and Lessons from Nike’s Success
In the fast-paced world of digital marketing, staying ahead of the competition requires a strategic approach. Link building is one such strategy that plays a crucial role in improving search engine rankings…
Why Mobile-First Indexing is Critical for SEO Success and How to Ensure Your Website Is Ready
Since its first announcement way back in 2016, Google has been in the process of rolling out Mobile-First Indexing to all websites. Back then, Google’s algorithm would rank a website based on…
Why Your Blog Posts Are Not Getting Organic Traffic (And How to Fix It)
The value of organic traffic to a website cannot be overstated. With over 50% of website traffic coming from it, organic traffic is a testament to your ability to usher in visitors…
Understanding How Site Speed Impacts Conversion Success
Who doesn’t love fast-loading websites? In this age where everything moves faster than ever, we’ve all become accustomed to getting what we want instantly. We want our coffee in seconds, our…