Content Localization: 7 Common Traps Businesses Fall Into
To expand your business and reach new markets, you need to localize your content. Rewriting your text makes it more relevant to the people in those markets. What is content localization?…
Treating Duplicate Content: Know When to Canonicalize, Noindex, or Do Nothing
Whether you're starting in a new position and inheriting legacy content or scaling your marketing team and publishing a few hundred articles, it's common to encounter similar (if not duplicate) posts. …
Link Building for SEO: How To Increase Your SERP Rankings
A great link building strategy is necessary to rank high in search engine results pages (SERPs). However, with the fluid nature of Google’s algorithm, knowing which methods are effective and which can…
How Site Speed and Conversion Rates Affect Sales
A fast-loading website is essential for business. Studies show that a slow website can cost companies millions of lost sales annually. No one will wait for a page that takes its sweet…
Google Analytics 4: Everything You Need To Know
Google Analytics enables millions of websites to track and thoroughly analyze information and statistics to understand digital traffic. Following several versions and upgrades, Google has announced that it will release Google Analytics…
Hreflang 101: An Implementation Guide for Beginners
Running a website targeting multiple countries? Use hreflang. It’s the only way for Google to know which version of your site to show users in different parts of the world. Hreflang…