Many professionals strive to become respected authority in their industry. Being recognized as a thought leader not only brings new opportunities and enhances one’s reputation, but also yields significant benefits to the…
The Art of Link Building in SEO: Why Relevance Trumps Quantity
Link building is critical to search engine optimization (SEO). It creates links on other sites that point back to yours to improve your visibility and authority in the eyes of Google and…
Treating Duplicate Content: Know When to Canonicalize, Noindex, or Do Nothing
Whether you're starting in a new position and inheriting legacy content or scaling your marketing team and publishing a few hundred articles, it's common to encounter similar (if not duplicate) posts. …