Meta descriptions—they’re short, they’re powerful, and they’re absolutely integral to any effective SEO strategy. These brief summaries of a web page’s content, appearing in the meta description tag in your page’s…
Google EEAT Update: How Adding Experience Can Help Your SEO for Better Rankings
You’re probably aware of the Google EAT update, which emphasizes expertise, authoritativeness, and trustworthiness for SEO success. But there’s a new addition to Google’s algorithm that has quietly revolutionized the game: Experience.…
Exploring the Different Types of Keywords: A Must-Know for Every Digital Marketer
Keyword research is undeniably critical for your SEO. Yet, the process itself demands a lot of attention and careful consideration which can leave you feeling overwhelmed. With a multitude of keyword types…
SEO vs Social Media: Which Should You Prioritize for Your New Online Store?
You’ve finally got it—the winning, business model, the next big thing—and you’re ready to market your product/service. But now, you’re suddenly faced with a crucial decision: Where should I direct my marketing…
Why Mobile-First Indexing is Critical for SEO Success and How to Ensure Your Website Is Ready
Since its first announcement way back in 2016, Google has been in the process of rolling out Mobile-First Indexing to all websites. Back then, Google’s algorithm would rank a website based on…
Why Your Blog Posts Are Not Getting Organic Traffic (And How to Fix It)
The value of organic traffic to a website cannot be overstated. With over 50% of website traffic coming from it, organic traffic is a testament to your ability to usher in visitors…
The Art of Link Building in SEO: Why Relevance Trumps Quantity
Link building is critical to search engine optimization (SEO). It creates links on other sites that point back to yours to improve your visibility and authority in the eyes of Google and…
8 Tips to Boost Your E-commerce SEO Ranking This Holiday Season
For your business to maximize sales during this shopping season, you must meet consumers where they’re searching. The internet is massive, but customers will find you if you upgrade your Search…