Create Content that Builds Bridges

Link building is more than just reaching out. You must put in the works and create content that provides value to your prospect and their audience.


With our expertise in link building, outreach, and content development, we will transform your brand into an industry content leader, attracting quality links, boosting your authority, and generating traffic and conversion.

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Content that connects with industry influencers

Collaborating with bloggers and influencers in your niche can significantly boost your business’s reach, but building genuine relationships with them is crucial before making any requests. At Search Leads, we help you connect you to influencers by looking for mutually-beneficial opportunities to your brand and their’s.


Search Leads is a Toronto-based Digital Marketing Agency with proven expertise in relationship outreach, content development and link building. We provide content outreach services, including finding content opportunities, personalized outreach, and collaborating with influential and authoritative figures of your brand.


Let’s start crafting content that attracts high-quality backlinks and showcase your brand to your audience.

What We Bring

Content Development


Expertly-crafted will naturally attract your audience overtime, and once influencers see that your site is gaining traction, they’d be the first to partner with you. With our help, you’ll start publishing content that will draw your audience and creators alike, increasing your traffic and opening your brand to collab opportunities.


Influencer Outreach

Researching and taking time to craft custom messages to influencers play a huge part of content outreach. Let us take this tedious tasks away from you. From finding the ideal influencer and crafting personalized pitches to collaborating and reaching milestones, we will do everything for you so you can focus on other sides of the business.

Opportunity Audit & Acquisition

If you’ve been publishing content for a while, then you might already be sitting on a gold mine of backlink opportunities—and you’re not even aware of it. We audit your website and look for unclaimed links and connect with their creators. We’d also look for other opportunities like guest posting and promotions to increase your brand presence further.


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Our Approach: We don’t just build links; We make Two-way Streets

The link building process is often oversimplified by requesting permission from other websites to link to your page. However, successful link building strategies requires significant effort, such as identifying reputable creators with established brand authority and effectively communicating the value of collaborating with them to earn backlinks. Unfortunately, many agencies overlook these crucial steps.


But our approach is different. As a growing agency specializing in link building and content development, we understand that outreaching should be two-way. Before you can find credible influencers, you need to showcase what you can offer to create a deal from which both parties mutually benefit.


So, to connect with brand leaders and drive traffic to your site, consider working with Search Leads. Let us transform your brand as a content leader and scale your business together.

How We’ll Work

1. Consult

Tell us your goals and how soon you want to achieve them. As an extension of your brand, we take our time to understand your business and target audience.


2. Develop

Here we strategize together on ways we can achieve your goals. We will help you create quality content aligned with a sustainable strategy. From research to writing copies and publishing, we got your back.

3. Reach Out

Let us find link building opportunities for your brand. We’ll audit your website and find existing backlinks to collaborate with their creators. We’ll also look for new influencers and ome up with an equally beneficial proposal.


Frequently Asked Questions

An outreach campaign is a marketing effort with the primary goal of building relationships and engaging potential customers. Outreach campaigns typically involve communication and interactions that are personal, interactive, and informative in nature. They are designed to promote a brand, build awareness, generate leads, or drive sales. Outreach campaigns can be conducted online or offline, and they often make use of multiple channels.

Outreach content is an essential part of any outreach campaign. After all, what good is an outreach campaign if nobody knows about it? The key is to create something that will capture attention and get people talking. With the right piece of outreach content, you can help to make your outreach campaign a success.

Creating valuable content for your target audience doesn’t have to be difficult.

  1. Figure out who your target audience is and what they’re interested in. Once you know that, you can start creating content that appeals to them.
  2. Make sure that your content is well written and informative. If it’s not, people will quickly lose interest.
  3. Don’t forget to promote your high quality content. The more people who see it, the more valuable it will become.

The key to having an engaged audience is to create content that will resonate with them and is relevant to your campaign goals. If you’re not sure what type of content will work best, reach out to a professional marketing or outreach consultant for help.

In order to effectively promote outreach content, it is important to use a variety of channels and strategies for your content distribution. For example, social media is a great way to reach a large number of people in a short amount of time. However, simply sharing your content on social media is not enough. You also need to engage with other users, participate in relevant discussions, and use relevant hashtags. Additionally, you should also submit your content to directories and forums that are relevant to your niche. By taking a multi-pronged approach, you can significantly increase the reach of your outreach content.

Influencer outreach is the process of identifying and building relationships with influencers. An influencer is someone with the ability to affect the purchasing decisions of others because of their expert knowledge, social status, or relationship with their audience. Once you have identified relevant influencers, you can reach out to them and build a relationship. This can involve sending them information about your product or service, offering them freebies or discounts, or inviting them to participate in special events. The goal of influencer outreach is to create positive associations between your brand and the influencer, which can ultimately lead to increased sales.