Boosting Your Site’s Authority and Search Ranking

Build high-quality backlinks from authoritative websites and improve your online visibility. Get high-quality links and the traffic you deserve with our proven white hat link-building strategies.

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Helping You Get to the Top Position

Search Leads is a Toronto-based Digital Marketing Agency dedicated to making your brand connect to your audience. Here, we specialize in white hat link building that elevates your brand’s online visibility and reputation. Our team takes a personalized approach, getting to know your business, target audience, and growth objectives.


Your website is best paired with great content that generates natural, high-quality links; our team understands that. Let’s work together and scale your business!

Our White Hat Link Building Services

Link prospecting

We analyze the top-performing content in your industry and create better and more comprehensive versions, then outreach to websites to get them to link to your content, leading to increased referral traffic and improved search engine ranking.

Guest Posting

We help you publish high-quality articles on authoritative websites within your industry, improving your website’s domain authority and search engine ranking.

Broken Link Analysis

We analyze your website and identify broken links, then outreach to webmasters and suggest replacing them with relevant and valuable content from your website, leading to increased referral traffic and improved search engine ranking.

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Building Your Online Presence with Quality Links

Building your online presence with quality links is our core focus at Search Leads. Our commitment to providing you with a personalized, results-driven approach to white hat link building sets us apart from the competition.


Unlike other digital marketing agencies that promise the world and under-deliver, we only use proven and ethical techniques to build your online presence. Our team of skilled professionals has years of experience and knowledge in the field of white hat link-building, which enables us to provide you with high-quality link-building services that deliver tangible results.


Building a solid online presence takes time and effort, and we are dedicated to doing it right the first time. We don’t rely on black hat techniques or spammy tactics that can hurt your brand in the long run. Instead, we focus on delivering value to your target audience and creating genuine connections with authoritative websites in your industry.


So if you’re looking for scalable growth for years ahead rather than quick gains, trust Search Leads to take your brand to the next level with our reliable and effective white hat link-building services.


Call us today and learn more!

How We’ll Work

1. Discover

The first step in our process is to discover your goals and understand your business. We take the time to listen to your needs and learn about your target audience. This allows us to develop a customized strategy that aligns with your business objectives.

2. Create

Here we sit with you, and we strategize together on ways we can achieve your goals. We will help you create a sustainable white hat link-building strategy tailor-fit to your site’s current performance and milestones.

3. Optimize

After everything is set, we will provide a consistent update detailing how your link-building campaign is going. We will keep an eye on your status to ensure that we are hitting those milestones effectively. We’d also provide informed advice as we move forward.

Interested In Learning More About White Hat Link Building  Services?

Frequently Asked Questions

There are two main approaches to link building: white hat and black hat. White hat link building focuses on creating quality content that naturally attracts links from other websites. This approach is generally considered to be more effective and sustainable in the long term. Black hat link building, on the other hand, relies on tactics like buying links, participating in link farms, or using other shady methods. While black hat link building can work in the short term, it is often penalized by search engines and can ultimately do more harm than good.

White hat links are earned through high-quality content that is interesting and informative. So how do you go about creating this type of content? Here are a few tips:

  1. Write for humans first and search engines second. By writing for people first, you’ll be more likely to create content that people will want to link to.
  2. Make sure your content is well-researched. Consult with reputable sources when researching your topic to make sure that your information is accurate and up-to-date.
  3. Create evergreen content. Timeless pieces are more likely to be linked to long after they’re published. Focus on topics that will be relevant months or even years down the line.
  4. Make your content shareable. Include social sharing buttons on your articles so that readers can easily share your work with their network. Promote your content through social media and ask influencers to spread the word.
  5. Use visuals wisely. Visuals can help break up text and make complex topics more digestible. Be sure, however,  to use them sparingly as too many visuals can be overwhelming.
  6. Be original.There’s no magic formula for creating the perfect piece of content, but originality is always a good place to start. So, think outside the box and come up with fresh ideas that will capture attention.

So how can you tell if a website is high quality? There are a few things to look for.

  1. Check the age of the domain. Domains that have been around for a long time are usually more reputable than newer domains.
  2. Take a look at the content on the site. Is it well-written and informative? Or, is it spammy and full of keywords? Is it relevant to your industry?
  3. See if the site is popular. If it’s popular, chances are it’s high quality.
  4. Check to see if the site is indexed by Google. You can do this by searching for “” on Google. If Google finds the site, it means that the site is good enough for Google to list in its search results.
  5. Look for high-quality external links. If a site is linked to by other reputable websites, it’s a good sign that the site is of a high quality.