
AEO vs GEO: The Difference (and Which One Actually Matters)
AEO, GEO, LLM SEO, AI SEO - the acronyms overlap and the terminology is unsettled. Here is what each one actually means, where they differ, and which term to use when.
Growth · Search Leads
I think growth is a systems problem, not a pile of disconnected tactics. I founded Search Leads to build exactly that - an AI-agent operating model where senior people and AI work as one connected engine that turns search into customers. I write about generative engine optimization, technical SEO, and building acquisition systems that compound, and I test every method on our own properties before it ships to a client.

AEO, GEO, LLM SEO, AI SEO - the acronyms overlap and the terminology is unsettled. Here is what each one actually means, where they differ, and which term to use when.

The exact checklist we run to get a business cited by ChatGPT, Perplexity, and Google AI Overviews. Work through it section by section: extractable content, authority, citations, technical, and measurement.

Generative engine optimization is how you earn a place inside AI-generated answers instead of a list of links. Here is what GEO is, how AI engines choose what to cite, and the full playbook to do it.

AI search does not rank ten links. It retrieves candidate pages, judges which to trust, writes one answer, and cites a few sources. Here is how the machine works, stage by stage, and what each stage means for getting your business cited.

Ranking in ChatGPT means getting cited inside its answers, not climbing a list of links. Here are the exact steps that get a business surfaced and cited, with proof they work.
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