AEO vs GEO: The Difference (and Which One Actually Matters)
AEO, GEO, LLM SEO, AI SEO - the acronyms overlap and the terminology is unsettled. Here is what each one actually means, where they differ, and which term to use when.
Articles by Chris Borlongan
The GEO Checklist: Make Your Content AI-Citable
The exact checklist we run to get a business cited by ChatGPT, Perplexity, and Google AI Overviews. Work through it section by section: extractable content, authority, citations, technical, and measurement.
Generative Engine Optimization: How to Get Your Business Cited by ChatGPT, Perplexity, and Google AI Overviews
Generative engine optimization is how you earn a place inside AI-generated answers instead of a list of links. Here is what GEO is, how AI engines choose what to cite, and the full playbook to do it.
How AI Search Actually Works (and Why It Changes SEO)
AI search does not rank ten links. It retrieves candidate pages, judges which to trust, writes one answer, and cites a few sources. Here is how the machine works, stage by stage, and what each stage means for getting your business cited.
How to Rank in ChatGPT (and ChatGPT Search)
Ranking in ChatGPT means getting cited inside its answers, not climbing a list of links. Here are the exact steps that get a business surfaced and cited, with proof they work.