// AuthorAll field notes
Founder, Search Leads

Chris Borlongan

Growth is a systems problem, not a pile of disconnected tactics.

Focus
Generative Engine Optimization, Technical SEO, AI Search, Marketing Automation, Growth Systems
Writes on
How AI search actually works, and building acquisition that compounds.
Elsewhere
cborlongan.com↗LinkedInInstagram

Articles by Chris Borlongan

5 field notes
  1. GEO / AI SearchAEO vs GEO: The Difference (and Which One Actually Matters)AEO, GEO, LLM SEO, AI SEO - the acronyms overlap and the terminology is unsettled. Here is what each one actually means, where they differ, and which term to use when.
  2. GEO / AI SearchThe GEO Checklist: Make Your Content AI-CitableThe exact checklist we run to get a business cited by ChatGPT, Perplexity, and Google AI Overviews. Work through it section by section: extractable content, authority, citations, technical, and measurement.
  3. GEO / AI SearchGenerative Engine Optimization: How to Get Your Business Cited by ChatGPT, Perplexity, and Google AI OverviewsGenerative engine optimization is how you earn a place inside AI-generated answers instead of a list of links. Here is what GEO is, how AI engines choose what to cite, and the full playbook to do it.
  4. GEO / AI SearchHow AI Search Actually Works (and Why It Changes SEO)AI search does not rank ten links. It retrieves candidate pages, judges which to trust, writes one answer, and cites a few sources. Here is how the machine works, stage by stage, and what each stage means for getting your business cited.
  5. GEO / AI SearchHow to Rank in ChatGPT (and ChatGPT Search)Ranking in ChatGPT means getting cited inside its answers, not climbing a list of links. Here are the exact steps that get a business surfaced and cited, with proof they work.
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